Last update
Jan 19, 2024
Privacy Policy
Introduction
Your privacy is important to Us. SimplifyAI LLC (“Company”) is committed to maintaining the
highest ethical standards and appropriate internal controls. This Privacy Policy explains Our
online information practices and the choices You can make about the way Your information is
used at Our Site (defined below). This Privacy Policy governs the usage of data provided by You
through Your direct use of Our Site. By using the Site or by providing Company with
information through the Site, You consent to the data practices described in this statement.
1. Definitions
A. “You,” “Your” and “Yourself” means the individual or entity visiting or using the Site.
B. “We,” “Us,” “Our” and “Ourselves” means Company.
C. “Site” refers to Company’s website, the https://simplifyaio.com homepage, and all web pages
accessible through that homepage that share the same domain name, and other related websites,
blogs, domains, and mobile sites maintained by Company including, without limitation,
dashboard.simplifyaio.com and medical.simplifyaio.com.
D. “Company” means SimplifyAI LLC, a Michigan limited liability company.
E. “Non-Personal Information” is any information that is not Personally Identifiable Information.
F. “Personally Identifiable Information” is non-public information We receive from Your use of
the Site that can be used, alone or in combination with other information in Our possession, to
identify a particular individual. It may include information such as name, address, telephone
number and other personal information You provide Us. It may include protected health
information, as defined in HIPAA (“PHI”), to the extent that You are a Covered Entity, as
defined in HIPAA, and You have a Business Associate Agreement with Company.
2. Information Collected
A. Information Automatically Collected
Because of the internet communications standards, when You visit the Site We automatically
receive certain information from Your browser or mobile device, such as Your browser type, the
operating system of Your device, the URL of the site from which You came and the URL of the
site You visit when leaving the Site. We also receive Your IP address and the name of Your ISP
or Your mobile carrier. Depending on Your device’s settings, We may also receive location data
and other types of information sent from third-party services or GPS-enabled devices. As You
use the Site, We may also collect information about such usage and Your actions on our Site,
such as pages You viewed, access times, and how long You spent on a page. We may use cookies
to collect such information, as described in more detail below.
We may use automatic data collection technology to record other information that identifies
Your device and tracks Your behavior on the Site. We may automatically receive and record
information on Our server logs from Your browser, including Your IP address, the pages You
request, the pages You visited from Our partner and affiliate websites and the products or
services You viewed.
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This information is considered Non-Personal Information We can use for any purpose, including
to help Us improve the Site and to enhance Your and other users’ experience. However, We will
treat as Personally Identifiable Information any item that, either alone or together with other
information, We could use to identify an individual. For example, without Your permission, We
will not share with third-parties the link between Your IP address and Your Personally
Identifiable Information, except as described in Sections 2.C. (“Use of Information”) and 6.B.
(“Compliance with Legal Process”) below.
B. Information You Provide
You do not have to provide any Personally Identifiable Information to browse the Site. However,
You may voluntarily send Us information from the Site, including Personally Identifiable
Information. Accordingly, with Your consent, We may collect Personally Identifiable
Information about You from the following sources:
Information You give Us through a contact page, registration form, questionnaires, online
interviews, intra-site messaging, or other forms on the Site;
Information You send Us by any medium, including texts, mail, telephone, and social
media interaction; or
If You use a mobile device platform to access the Site or to communicate with Us,
information transmitted from Your mobile device.
You will not share, provide or transmit to the Site any PHI, as that term is defined under the
Health Insurance Portability and Accountability Act of 1996 (HIPAA), Public Law 104-191, as
amended, and inclusive of the Privacy Rule, Security Rule, Breach Notification Rule and
Enforcement Rule (45 CFR Parts 160 and 164) promulgated by the United States Department of
Health and Human Services unless You are a Covered Entity (as that term is defined under
HIPAA) and You have a Business Associate Agreement with Company. In the event that You
are a Covered Entity and have a Business Associate Agreement with Company, the terms of that
Business Associate Agreement shall govern compliance with HIPAA and shall supersede in the
event of any conflict with this Privacy Policy and all marketing-related terms pertaining to PHI
in this Privacy Policy shall be null and void except to the extent that HIPAA-compliant patient
authorization is obtained.
C. Use of Information
Company collects and processes certain voluntarily submitted Personally Identifiable
Information for or to enhance the Site or Company’s educational, networking, marketing, social,
recruiting activities, donation processing, store payment processing, and for other similar
business purposes. We may also use Personally Identifiable Information to provide You
information regarding news or legal developments We believe may interest You. Such
Personally Identifiable Information is not shared with entities outside of Company other than
service providers who assist Company in carrying out these business functions or service
providers who assist Company in providing requested services or products.
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Company may also share Personally Identifiable Information and other data with its service
providers, which may include, contractors, consultants and vendors, to help Us perform
statistical analysis, send You email, newsletters, marketing material, postal mail, provide
customer support, arrange for deliveries, operation of the Site technology, internal operations,
marketing services, and other related services; unless You have opted-out of such sharing with
these service providers.
Company keeps track of the pages You visit within the Site for statistical purposes, marketing,
site optimization, operational decisions, and law enforcement purposes. This data may also be
used to deliver customized content within the Site.
Company will disclose Your Personally Identifiable Information, without notice, for the purpose
of preventing criminal activity or disclosing criminal activity, or any other wrongful conduct.
Company will also disclose Your personal information if required to do so by law or in the good
faith belief that such action is necessary to: (a) conform to the edicts of the law or comply with
legal process served on Company or the site; (b) protect and defend the rights or property of
Company; (c) comply with a governmental regulation or lawful demand; and (d) act under
exigent circumstances to protect the personal safety of users of Company, or the public.
D. Use of Cookies
The Site may send a “cookie” to Your computer. A cookie is a small piece of data sent to Your
browser from a web server and stored on Your computer’s hard drive. A cookie cannot read data
off Your hard disk or read cookie files created by other sites. Cookies do not damage Your
system. Cookies allow Us to recognize You as a user when You return to the Site using the same
computer and web browser. We use cookies to identify which areas of Our site You have
visited. We also may use this information to better personalize the content You see on the
Site. Company does not store unencrypted Personally Identifiable Information in the cookies. We
also do not link Non-Personal Information from cookies to Your Personally Identifiable
Information.
To help Us optimize the Site, We may allow other authorized third-parties to place or recognize
unique cookies on Your browser. Any information provided to third-parties through cookies will
not be Personally Identifiable Information, but may provide general segment information to
enhance Your user experience by providing more relevant marketing. Third-party services and
tools We use and which may send cookies to users of the Site, and to collect certain information
from users, include:
Google Analytics: Google Analytics collects information such as how often users visit the Site,
what pages they visit when they do so, and what other sites they used prior to coming to the
Site. We use the information We get from Google Analytics only to improve the Site. Google
Analytics collects only the IP address assigned to You on the date You visit the Site, rather than
Your name or other identifying information. You can review Google’s privacy policy at
https://www.google.com/policies/privacy/. We do not combine the information collected through
Google Analytics with Personally Identifiable Information. Although Google Analytics plants a
permanent cookie on Your web browser to identify You as a unique user the next time You visit
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the Site, the cookie cannot be used by anyone but Google. Google’s ability to use and share
information collected by Google Analytics about Your visits to this Site is restricted by
the Google Analytics Terms of Use and the Google Privacy Policy. You can prevent Google
Analytics from recognizing You on return visits to the Site by disabling cookies on Your
browser (see below).
Adobe Creative Cloud (Typekit): The Adobe Creative Cloud (Typekit) is operated by
Adobe. The Adobe Creative Cloud (Typekit) collects anonymous data (ad views, analytics,
browser information, cookie data, date/time, serving domains, interaction data and page views),
pseudonymous data (IP Address (EU PII), Device ID (EU PII), PII (name, address, phone
number, email address, EU- IP address, EU-unique device ID ), sensitive (financial information).
Aggregate and anonymous data is shared by Adobe with 3rd parties. The Adobe Creative Cloud
(Typekit) privacy policy can be found at: http://www.adobe.com/privacy/policies/typekit.html.
Each of the above-listed services and tools listed is governed by the privacy policy established
by the respective third-party provider. We encourage You to refer to such policies, which are
linked to above in the description of each service.
Some browsers may allow You to manage the storage of cookies on Your device. If supported by
Your browser, You may set Your browser to refuse all cookies (or, sometimes all third-party
cookies) or to alert You when a cookie is set. However, if You select these settings, You may be
unable to access certain parts of the Site. Unless You have adjusted Your browser setting to
refuse cookies, Our system will issue cookies. For more information about how to manage Your
cookies preferences, use the ‘help’ menu of Your web browser or explore the customer support
sections of Your web browser. To opt-out of all cookies or certain advertising cookies, visit the
company website for Your browser.
Here are links to some browsers’ websites:
Google Chrome: www.google.com
Internet Explorer: support.microsoft.com
Mozilla Firefox: support.mozilla.org
Safari: support.apple.com
Opera: www.opera.com
E. Do Not Track Notice—How We Respond to Do Not Track Signals.
Your browser may provide You with the option to send a “Do Not Track” signal to websites You
visit. This signal is used to request that websites not send the requesting device cookies, but
websites have no obligation to respond to such signal or to modify their operation. At the current
time, the Site is not programmed to recognize Do Not Track signals, so the Site will not treat
You differently if We receive such signals from Your browser and We may not comply with Do
Not Track settings on Your browser.
F. User Generated Content
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If Company makes available to You the ability to comment on content from the Site, post
content to the Site, or publish content on a third-party website through a link on the Site, then
any information You post will be visible to the public and any Personally Identifiable
Information You post may be read, collected and used by third-parties that are not obligated to
the terms of this Privacy Policy. Company is not responsible for any information You share
about Yourself to the public through the Site and Company has no responsibility to remove or
edit information You publish or post to the Site.
Further, through the use of APIs (i.e., application programming interfaces) that We may utilize,
any information You post or publish on or through the Site may be available on other websites or
blogs. Company is not responsible for any personal information You choose to make public
through posting or publishing content on or through the Site, and You agree that such sharing of
information will be deemed to have been done by You, not Company.
3. Exemptions from Privacy Policy
Our Privacy Policy does not apply to any information You may send to Company by email or
instant messaging programs (e.g., AOL, Yahoo, etc.), or through social media networks, even if
You open such programs or services by clicking a link displayed on the Site. Email, social
media, information communicated via the Site or entered into the Site, and instant messages are
not recognized as secure communication forms (e.g., they are not encrypted) and any information
sent through such means is sent on a non-confidential basis at Your risk. Please do not send any
information You consider private to Us by email, communication via the Site or entered into the
Site, or instant message or through social media sites (e.g., Twitter, Facebook, etc.) due to the
public nature of such postings. Transmission of email correspondence to Company does not
create a patient relationship between You and Company, nor is it intended to do so. Company is
not responsible for the security of any information transmitted using any email address affiliated
with or provided on the Site or any submissions of information via the Site. Unencrypted emails
and text messages are not recognized as secure communication forms and Your agreement to
communicate via text or unencrypted emails on a non-confidential basis is at Your risk. You
agree not to send any information You consider private to Company by email or text. Company
is not responsible for the security of any information transmitted using any phone number or
email address You provide. If You consent to receive texts or emails from Company or any of its
employees or contractors, You acknowledge that You are aware of the above-mentioned risks of
using text and/or email, You accept and agree to such risks and You agree to receive text and/or
email communications from Company and its employees and contractors.
4. Links to Other Sites
The Site may contain links to other websites. Company is not responsible for the actions,
practices, or content of websites linked to or from the Site. You understand such websites may
require You to agree to their terms of use and that We have no control over these terms. As
always, You understand it is Your responsibility to verify Your legal use of a website, and use of
information from the website with the corresponding website owner.
5. Use of Aggregate Data
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Company may combine Non-Personal Information You provide through the Site with
information from other users to create aggregate data. Aggregate data does not (i) contain any
information that could identify You, or (ii) include Your personal contact
information. Company will not disclose Your Personally Identifiable Information, except as
otherwise permitted by this Privacy Policy or written agreement. We require parties with whom
We share aggregate data to agree they will not attempt by any means or use of other parties to
transform such information into Personally Identifiable Information.
6. When We May Disclose Your Information
Except as set forth in 2.C. above and as set forth below or as specifically agreed to by
You, Company will not disclose any Personally Identifiable Information gathered from You on
the Site.
A. We may share Personally Identifiable information in a limited fashion to Our contractors,
consultants and service providers that perform services on Our behalf or service providers that
You have purchased goods or services from directly, in order to provide Our goods or services,
including operation of the Site technology, marketing services, and other related services. Unless
You have opted-out (see Section 6.B. below) of such sharing, these contractors, consultants and
service providers also may have access to Your email address to send newsletters or other
information to You on Our behalf. Access to Your Personally Identifiable Information by such
contractors, consultants and service providers is limited to the information reasonably necessary
for the contractor, consultant or service provider to perform its limited function for Company.
B. We may share Personally Identifiable Information We collect (i) when required or advised to
do so in response to a valid legal requirement, such as a state or federal law, regulation, search
warrant, subpoena, or court order; or (ii) when We suspect criminal or wrongful conduct by a
visitor of the Site; or (iii) in special cases, such as in response to a physical threat to You or
others, to protect property, or assert legal rights or defend Ourselves in litigation. If We are
legally compelled to disclose Your Personally Identifiable Information to a third-party, We will
attempt to notify You unless doing so would violate the law or a court order or result in a
potential danger to the public or an individual.
C. If You do not want Us to share Your information with Our contractors and service provider,
as described above, You can direct Us not to share that information by contacting us at
support@simplifyaio.com or by visiting https://simplifyaio.com/opt-out-information. An opt-out
of information sharing will not apply to information sharing arrangements described Section 6.B.
7. CAN-SPAM Compliance Notice
Company fully complies with the federal CAN-SPAM Act. You can always opt out of receipt of
further email correspondence from Us. You can elect not to receive emails from Us by following
the unsubscribe instructions at the bottom of the email or by contacting Us as indicated below.
8. Transfer of Ownership
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If ownership or licensing of the Site or its assets changes, whether in whole or in part,
information collected through the Site about You may be transferred to the new owner or
licensee so the Site and any service provided through or related to the Site can continue. In that
case, Your user information would remain subject to the terms and conditions of the Site’s then
current Privacy Policy.
9. Notice to Residents of Countries outside of the United States of America
Company is headquartered in the United States of America. Personally Identifiable Information
may be accessed by Us or transferred to Us in the United States or to Our affiliates, business
partners, merchants, or service providers elsewhere in the world. Your information collected
through the Site may be stored and processed in the United States or any other country in which
Company or its affiliates or service providers maintain facilities. Company may transfer
information that it collects about You, including personal information, to affiliated entities, or to
other third-parties across borders and from Your country or jurisdiction to other countries or
jurisdictions around the world. If You are located in the European Union or other regions with
laws governing data collection and use that may differ from U.S. law, please note that Company
may transfer information, including Your personal information, to a country and jurisdiction that
does not have the same data protection laws as Your jurisdiction, and You consent to the transfer
of information to the U.S. or any other country in which Company or its parent, subsidiaries,
affiliates or service providers maintain facilities and the use and disclosure of information about
You as described in this Privacy Policy.
Personal information, which may or may not include Personally Identifiable Information, may be
accessed by Company or transferred to Company in the United States or to Company’s affiliates,
business partners, merchants, or service providers elsewhere in the world. By providing
Company with Personally Identifiable Information, You consent to this transfer.
Personal information voluntarily submitted to Company online, via electronic communication, or
otherwise, may be maintained or accessed in servers or files in the U.S., which the European
Union has not deemed to provide “adequate” privacy protection.
We will protect the privacy and security of Personally Identifiable Information according to Our
Privacy Policy, regardless of where it is processed or stored. If You do not consent to having
Your information processed and stored in the U.S., please do not provide it to Company.
10. California Privacy Rights
Under Section 1798.83 of the California Civil Code, residents of California can obtain certain
information from companies with whom they have an established business relationship. That
information is about the Personally Identifiable Information those companies have shared with
third-parties for direct marketing purposes during the preceding calendar year. The law requires
companies to inform consumers about the categories of Personally Identifiable Information
shared with third parties, the names and addresses of those third-parties, and examples of the
services or products marketed by those third-parties. To request a copy of the information
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disclosure provided by Company under Section 1798.83 of the California Civil Code, please
contact Us via email at support@simplifyaio.com.
11. Children’s Privacy Protection.
Company takes special care to protect the privacy needs of children under the age of 13 and
Company encourages parents to be an active participant in their child’s online activities.
Company abides by the Children’s Online Privacy Protection Act (COPPA) and other relevant
laws. The Site does not target and is not intended for children under the age of 13, and Company
will not knowingly collect Personally Identifiable Information from them. If Company discovers
personal data from a child gathered through the Site, Company will eliminate that data. This Site
is not intended for persons under the age of 18. If You are under 18, You must ask a parent or
legal guardian for permission prior to submitting any information to this Site.
If You have knowledge that a child 13 years of age or younger has submitted Personally
Identifiable Information to Us, please contact Us and We will delete the Personally Identifiable
Information collected belonging to that child. You may contact Us via email or by writing to Us
at the address below. Parents and guardians can also telephone Us at the address or telephone
number provided below, but before any information is disclosed, the parent will be required to
provide the parent's name and email address for verification. We will only send the information
to the parent email address in the registration file.
We will never require the disclosure of a Minor’s personal information.
12. Access
If You are an individual You may have certain rights under applicable data protection legislation,
including the right to review and correct the personal data We hold about You. Unless You
reside in California or another jurisdiction that requires Us to provide the information without
charge, We may charge You a fee to receive a copy of this data. For a copy of or reasonable
access to Your personal data please contact Us at the address below.
13. Your Acceptance of This Privacy Policy
This is Our entire Privacy Policy for the Site and it supersedes any earlier version. You agree to
it every time You use the Site.
If We materially change this Privacy Policy, We will notify You by email or by posting a
prominent notice on the Site before the change becomes effective. We encourage You to
periodically review this page for the latest information on Our privacy practices. Your continued
use of the Site or Service constitutes Your agreement to be bound by any changes to this Policy.
Your only remedy, if You do not accept this Privacy Policy, is to discontinue using the Site and
service.
Changes to the way We use or disclose Personally Identifiable Information will apply on a
going-forward basis, unless We have Your express consent to change the way We use or disclose
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the Personally Identifiable Information We collected when the earlier version of this Privacy
Policy was in effect.
14. Security Measures
To prevent unauthorized access, maintain data accuracy, and ensure the appropriate use of the
Personally Identifiable Information We collect, We have implemented physical, electronic, and
administrative procedures. These measures are based on commercially reasonable standards that
similar companies use.
NO DATA TRANSMITTED OVER THE INTERNET, HOWEVER, CAN BE GUARANTEED
TO BE 100% SECURE AT ALL TIMES. Although We have implemented security measures to
protect Your Personally Identifiable Information, We cannot and do not guarantee the security of
such information.
15. Contact Information
Company welcomes Your comments or questions regarding this Privacy Policy. If You have any
questions regarding this privacy policy or any other policies, You may contact Us by email at
support@simplifyaio.com.
Please allow a reasonable period of time for Us to process Your requests to opt out of any data
collection practice, to opt-out of emails, or to Your request to review and edit any of Your
Personally Identifiable Information. Whether or not You choose to opt out, Company may share
identifying information and information about Your transactions and experiences within
Company’s affiliate companies.
EFFECTIVE DATE: January 19, 2024